Identifying three possible consumer segments I was able to give myself a better idea as to what price point and qualities to target when designing Áirc.
The Design Scope Board opened up an important line of though, how to introduce quality craftsmanship and give a sense of real value to what could potentially be a very simple object. The last thing I wanted was to create something that didn't feel valuable and so people might throw away, generating waste, not positive change. If an item is perceived to be precious, it will be kept, potentially become an heirloom and be passed on to new generations.
